MBA Projects
MBA Capstone Project
Strategic Marketing Evaluation
MBA Capstone Project
MBA Capstone Project - Focus on Burlington
Topics covered:
market understanding, marketing mix, product attributes, consumer attitudes, sales tactics, influencer topics, competitor analysis, cross-selling strategy, revitalization strategies, customer retention, and data analysis
New Product Pitch
Strategic Marketing Evaluation
MBA Capstone Project
A pitch deck proposing a new product for the company SKIMS
Topics covered:
market understanding, marketing mix, product attributes, consumer attitudes, sales tactics, influencer topics, competitor analysis, cross-selling strategy, revitalization strategies, customer retention, and data analysis
Strategic Marketing Evaluation
Strategic Marketing Evaluation
Strategic Marketing Evaluation
A research driven evaluation of Christian Dior's marketing strategy
Topics covered:
5C-STP-4P model application, brand & market position analysis, pricing analysis, channel & distribution analysis, opportunities & risk assessment, final recommendations
Campaign Pitch
On + Off-line Influencer Marketing Strategy
Strategic Marketing Evaluation
A comprehensive campaign concept pitch for SKIMS X NBA
Topics covered:
company overview, competitive analysis, brand strategy, customer segments, campaign development, social media & creative concepts, earned media & press activities, advertising, email marketing, and KPIs & metrics
Company Analysis
On + Off-line Influencer Marketing Strategy
On + Off-line Influencer Marketing Strategy
A comprehensive analysis of the Volkswagen Group
Topics covered:
company overview, market domain, competitors, value creation, strategic dilemmas, customer segments, product & product lifecycle, brand pyramid, GTM strategy, Product recommendation, and brand campaign recommendation
On + Off-line Influencer Marketing Strategy
On + Off-line Influencer Marketing Strategy
On + Off-line Influencer Marketing Strategy
Analysis and discussion on online + offline influencer marketing strategies for the company SKIMS
Topics covered:
online & offline integration, digital campaign strategy, online & offline metrics, budget
Case Study
Digital Presence Audit
Digital Presence Audit
A case study analysis of the company Tik Tok in the year 2020
Topics covered:
Product landscape (mission, product, differentiation, business model), Customer landscape (customer base, strategy to drive customer types), monetization (AdTech, social commerce, monetized producer segments), measurement & defining success (KPIs, Northstar metric, supporting metrics), strategic opportunities & challenges (competitor responses, strategic issues, opportunities), strategic recommendations
Digital Presence Audit
Digital Presence Audit
Digital Presence Audit
An in depth audit of the digital presence of the company SKIMS, focusing on social media positioning
Topics covered:
Location of conversation, share of voice, key conversation themes, current share of conversation, individuals driving conversation, keywords used online, when conversations are taking place, conversation related posts, and recommendations